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Branding & Marketing
KENSPEX
PHILOSOPHY
Emotions influence Behavior, which influence Choices
Ask yourself this question; Are we happier to pay for just products or experiences & relationships? If you're like the rest of us and the good chance is that you are then your answer is the latter, there's a reason why we are happy to pay higher premiums for the brands that we love and feel a deep connection with. What gives 'Great Brands' a competitive advantage is their ability to deliver experiences through emotional connections; they continuously build new, long-lasting relationships, reinforced by consistent delivery on the brand promises and a single cohesive message through all channels that builds loyalty, trust, & recognition.
We are committed to bring your competitive positioning to life by constructing your brand around emotional advantages. We help you define project goals that focus on reach, engagement, and conversion. We then map out a plan to achieve these goals by a single or integrated use of creative and technological Brand & Marketing methods.
BRANDING
BRANDING
People buy brands, not products.
This is why people own iPhones and Macbooks and not mobile phones and laptops. If you want your business to have an identity of its own you must work on branding.
What's
Branding
about?
What is Branding?
What makes cultures, communities, and religions so strong are the core values, their distinctive and meaningful identities that their members share. Branding is all about giving an identity to your business that in itself consistently and cohesively communicates your core values that not only resonates with your customers but also within your corporate culture. And just like those of religions and cultures, having a unique name, design or symbol can create recognition, which can serve as your first channel of communication and attraction. While marketing can draw in a crowd to your business, Branding makes sure that it's the right crowd that stays, so you can serve more and sell more.
But that's just the tip of the iceberg...
Why you should consider Branding
Why you should consider Branding
%
94
94% of buyers believe that they are more inclined to be loyal to a company if it has its own transparent brand.
64
%
64% of buyers say that ‘shared value’ of a brand can push them to make a purchase.
%
23
Proper branding and presentation of a brand can increase revenue by up to 23%.
%
65
65% of people say they can form a relationship with a company if they do proper
branding.
77
%
77% of marketers believe that branding is critical to the success of a business.
These figures show how important branding is.
It helps businesses find an identity and also
increase their revenue by finding a loyal fan base. However, surprisingly, only 60% of marketers
are happy with their brand. The number goes even lower when we consider small companies.
How Can I Make My Brand a Success?
Branding is not only about having a cool name or a striking logo, which is a great start, but you need to understand different aspects of branding and work on each to create a
lasting impression and a solid recognition.
BRAND
but you don’t necessarily need to focus on all the elements simultaneously.
Depending on the nature of your business and your goals, KENSPEX can help you decide where to start and put together a strategy that not only covers all the element to achieve your long-term goals but also allows consistent execution on your short and mid term goals.
THE PROCESS
We will speak to you about your business and prepare a plan after studying your niche, your target audience, and your competitors as well.
A large number of businesses fail only because they do not plan with their competition in mind.
We understand the importance of competitor research and incorporate all these elements in our planning.